The impact of market share as a cognitive component on consumers' perception of product quality in Asian societies.

Our study attempts to analyse the impact of market share as a cognitive component of Asian consumers' perception of product quality. An ANOVA was performed on 400 survey findings and the results show a significant relationship between market share and perceived product quality for shopping, con...

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Bibliographic Details
Main Authors:	Heu, Ann Nee., Soh, Yen Yen., Tan, Su Hwei.
Other Authors:	Tan, Benjamin Lin Boon
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Marketing::Consumer behavior
Online Access:	http://hdl.handle.net/10356/11160
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-11160
record_format	dspace
spelling	sg-ntu-dr.10356-111602023-05-19T05:41:34Z The impact of market share as a cognitive component on consumers' perception of product quality in Asian societies. Heu, Ann Nee. Soh, Yen Yen. Tan, Su Hwei. Tan, Benjamin Lin Boon Nanyang Business School DRNTU::Business::Marketing::Consumer behavior Our study attempts to analyse the impact of market share as a cognitive component of Asian consumers' perception of product quality. An ANOVA was performed on 400 survey findings and the results show a significant relationship between market share and perceived product quality for shopping, convenience and specialty goods category. 2008-09-24T07:51:53Z 2008-09-24T07:51:53Z 2000 2000 Final Year Project (FYP) http://hdl.handle.net/10356/11160 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Marketing::Consumer behavior
spellingShingle	DRNTU::Business::Marketing::Consumer behavior Heu, Ann Nee. Soh, Yen Yen. Tan, Su Hwei. The impact of market share as a cognitive component on consumers' perception of product quality in Asian societies.
description	Our study attempts to analyse the impact of market share as a cognitive component of Asian consumers' perception of product quality. An ANOVA was performed on 400 survey findings and the results show a significant relationship between market share and perceived product quality for shopping, convenience and specialty goods category.
author2	Tan, Benjamin Lin Boon
author_facet	Tan, Benjamin Lin Boon Heu, Ann Nee. Soh, Yen Yen. Tan, Su Hwei.
format	Final Year Project
author	Heu, Ann Nee. Soh, Yen Yen. Tan, Su Hwei.
author_sort	Heu, Ann Nee.
title	The impact of market share as a cognitive component on consumers' perception of product quality in Asian societies.
title_short	The impact of market share as a cognitive component on consumers' perception of product quality in Asian societies.
title_full	The impact of market share as a cognitive component on consumers' perception of product quality in Asian societies.
title_fullStr	The impact of market share as a cognitive component on consumers' perception of product quality in Asian societies.
title_full_unstemmed	The impact of market share as a cognitive component on consumers' perception of product quality in Asian societies.
title_sort	impact of market share as a cognitive component on consumers' perception of product quality in asian societies.
publishDate	2008
url	http://hdl.handle.net/10356/11160
_version_	1770565282637545472

The impact of market share as a cognitive component on consumers' perception of product quality in Asian societies.

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