The impact of market share as a cognitive component on consumers' perception of product quality in Asian societies.

• Main Authors: Heu, Ann Nee., Soh, Yen Yen., Tan, Su Hwei.
• Other Authors: Tan, Benjamin Lin Boon
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/11160
• Institution: Nanyang Technological University

Our study attempts to analyse the impact of market share as a cognitive component of Asian consumers' perception of product quality. An ANOVA was performed on 400 survey findings and the results show a significant relationship between market share and perceived product quality for shopping, con...