Processing the third-person perception through the heuristic-systematic model.

Examination of how media intent and perceived argument quality of a message moderated the magnitude of the third-person perception when people engage in heuristic and systematic processing.

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Bibliographic Details
Main Authors: Chan, Erwin Guorong., Lau, Stella Su Lin., Lim, Hwee Seah.
Other Authors: Lee, Wai Peng
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/1125
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-1125
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spelling sg-ntu-dr.10356-11252019-12-10T12:52:53Z Processing the third-person perception through the heuristic-systematic model. Chan, Erwin Guorong. Lau, Stella Su Lin. Lim, Hwee Seah. Lee, Wai Peng Wee Kim Wee School of Communication and Information Chia, Stella Chih-Yun DRNTU::Social sciences::Communication::Public opinion Examination of how media intent and perceived argument quality of a message moderated the magnitude of the third-person perception when people engage in heuristic and systematic processing. Bachelor of Communication Studies 2008-09-10T07:14:40Z 2008-09-10T07:14:40Z 2006 2006 Final Year Project (FYP) http://hdl.handle.net/10356/1125 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
country Singapore
collection DR-NTU
topic DRNTU::Social sciences::Communication::Public opinion
spellingShingle DRNTU::Social sciences::Communication::Public opinion
Chan, Erwin Guorong.
Lau, Stella Su Lin.
Lim, Hwee Seah.
Processing the third-person perception through the heuristic-systematic model.
description Examination of how media intent and perceived argument quality of a message moderated the magnitude of the third-person perception when people engage in heuristic and systematic processing.
author2 Lee, Wai Peng
author_facet Lee, Wai Peng
Chan, Erwin Guorong.
Lau, Stella Su Lin.
Lim, Hwee Seah.
format Final Year Project
author Chan, Erwin Guorong.
Lau, Stella Su Lin.
Lim, Hwee Seah.
author_sort Chan, Erwin Guorong.
title Processing the third-person perception through the heuristic-systematic model.
title_short Processing the third-person perception through the heuristic-systematic model.
title_full Processing the third-person perception through the heuristic-systematic model.
title_fullStr Processing the third-person perception through the heuristic-systematic model.
title_full_unstemmed Processing the third-person perception through the heuristic-systematic model.
title_sort processing the third-person perception through the heuristic-systematic model.
publishDate 2008
url http://hdl.handle.net/10356/1125
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