Processing the third-person perception through the heuristic-systematic model.

• Main Authors: Chan, Erwin Guorong., Lau, Stella Su Lin., Lim, Hwee Seah.
• Other Authors: Lee, Wai Peng
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Social sciences::Communication::Public opinion
• Online Access: http://hdl.handle.net/10356/1125
• Institution: Nanyang Technological University

Examination of how media intent and perceived argument quality of a message moderated the magnitude of the third-person perception when people engage in heuristic and systematic processing.