A study on the market for retrofitting of Mercedes Benz in Singapore.

The objectives of this study is to provide an understanding of the retrofitting market of Mercedes Benz in Singapore. Here, the potential size of the market, the willingness of the MB owners to retrofit their cars and their preferences towards the retrofitting services are examined.

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Bibliographic Details
Main Authors:	Ho, June Mei Chen., Tay, Kok Cheng., Wong, Huei Yuen.
Other Authors:	Piron, Francis Maurice Valery
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Marketing
Online Access:	http://hdl.handle.net/10356/11297
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Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-11297
record_format	dspace
spelling	sg-ntu-dr.10356-112972023-05-19T06:16:16Z A study on the market for retrofitting of Mercedes Benz in Singapore. Ho, June Mei Chen. Tay, Kok Cheng. Wong, Huei Yuen. Piron, Francis Maurice Valery Nanyang Business School DRNTU::Business::Marketing The objectives of this study is to provide an understanding of the retrofitting market of Mercedes Benz in Singapore. Here, the potential size of the market, the willingness of the MB owners to retrofit their cars and their preferences towards the retrofitting services are examined. 2008-09-24T07:53:19Z 2008-09-24T07:53:19Z 2001 2001 Final Year Project (FYP) http://hdl.handle.net/10356/11297 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Marketing
spellingShingle	DRNTU::Business::Marketing Ho, June Mei Chen. Tay, Kok Cheng. Wong, Huei Yuen. A study on the market for retrofitting of Mercedes Benz in Singapore.
description	The objectives of this study is to provide an understanding of the retrofitting market of Mercedes Benz in Singapore. Here, the potential size of the market, the willingness of the MB owners to retrofit their cars and their preferences towards the retrofitting services are examined.
author2	Piron, Francis Maurice Valery
author_facet	Piron, Francis Maurice Valery Ho, June Mei Chen. Tay, Kok Cheng. Wong, Huei Yuen.
format	Final Year Project
author	Ho, June Mei Chen. Tay, Kok Cheng. Wong, Huei Yuen.
author_sort	Ho, June Mei Chen.
title	A study on the market for retrofitting of Mercedes Benz in Singapore.
title_short	A study on the market for retrofitting of Mercedes Benz in Singapore.
title_full	A study on the market for retrofitting of Mercedes Benz in Singapore.
title_fullStr	A study on the market for retrofitting of Mercedes Benz in Singapore.
title_full_unstemmed	A study on the market for retrofitting of Mercedes Benz in Singapore.
title_sort	study on the market for retrofitting of mercedes benz in singapore.
publishDate	2008
url	http://hdl.handle.net/10356/11297
_version_	1770564598686023680

A study on the market for retrofitting of Mercedes Benz in Singapore.

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