A study on the market for retrofitting of Mercedes Benz in Singapore.

• Main Authors: Ho, June Mei Chen., Tay, Kok Cheng., Wong, Huei Yuen.
• Other Authors: Piron, Francis Maurice Valery
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing
• Online Access: http://hdl.handle.net/10356/11297
• Institution: Nanyang Technological University

The objectives of this study is to provide an understanding of the retrofitting market of Mercedes Benz in Singapore. Here, the potential size of the market, the willingness of the MB owners to retrofit their cars and their preferences towards the retrofitting services are examined.