Adolescent gullibility towards advertisements
This project examines the factors influencing adolescent gullibility towards advertisements.The motive of this study is to enable advertisers to make better use of their advertising dollars. In addition, it aims to aid government in its deliberations regarding the need for regulation in the advertis...
محفوظ في:
| المؤلفون الرئيسيون: | , , |
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| مؤلفون آخرون: | |
| التنسيق: | Final Year Project |
| منشور في: |
2008
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| الموضوعات: | |
| الوصول للمادة أونلاين: | http://hdl.handle.net/10356/11356 |
| الوسوم: |
إضافة وسم
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| الملخص: | This project examines the factors influencing adolescent gullibility towards advertisements.The motive of this study is to enable advertisers to make better use of their advertising dollars. In addition, it aims to aid government in its deliberations regarding the need for regulation in the advertising industry in order to protect adolescents from misleading advertisements. |
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