Adolescent gullibility towards advertisements
This project examines the factors influencing adolescent gullibility towards advertisements.The motive of this study is to enable advertisers to make better use of their advertising dollars. In addition, it aims to aid government in its deliberations regarding the need for regulation in the advertis...
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| Format: | Final Year Project |
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2008
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| Online Access: | http://hdl.handle.net/10356/11356 |
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| Institution: | Nanyang Technological University |
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sg-ntu-dr.10356-113562023-05-19T03:30:07Z Adolescent gullibility towards advertisements Hoe, Angela Li Ling Aung, Denise Wei Li Low, Wee Siong Piron, Francis Maurice Valery Nanyang Business School DRNTU::Business::Advertising This project examines the factors influencing adolescent gullibility towards advertisements.The motive of this study is to enable advertisers to make better use of their advertising dollars. In addition, it aims to aid government in its deliberations regarding the need for regulation in the advertising industry in order to protect adolescents from misleading advertisements. 2008-09-24T07:54:01Z 2008-09-24T07:54:01Z 2001 2001 Final Year Project (FYP) http://hdl.handle.net/10356/11356 Nanyang Technological University application/pdf |
| institution |
Nanyang Technological University |
| building |
NTU Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NTU Library |
| collection |
DR-NTU |
| topic |
DRNTU::Business::Advertising |
| spellingShingle |
DRNTU::Business::Advertising Hoe, Angela Li Ling Aung, Denise Wei Li Low, Wee Siong Adolescent gullibility towards advertisements |
| description |
This project examines the factors influencing adolescent gullibility towards advertisements.The motive of this study is to enable advertisers to make better use of their advertising dollars. In addition, it aims to aid government in its deliberations regarding the need for regulation in the advertising industry in order to protect adolescents from misleading advertisements. |
| author2 |
Piron, Francis Maurice Valery |
| author_facet |
Piron, Francis Maurice Valery Hoe, Angela Li Ling Aung, Denise Wei Li Low, Wee Siong |
| format |
Final Year Project |
| author |
Hoe, Angela Li Ling Aung, Denise Wei Li Low, Wee Siong |
| author_sort |
Hoe, Angela Li Ling |
| title |
Adolescent gullibility towards advertisements |
| title_short |
Adolescent gullibility towards advertisements |
| title_full |
Adolescent gullibility towards advertisements |
| title_fullStr |
Adolescent gullibility towards advertisements |
| title_full_unstemmed |
Adolescent gullibility towards advertisements |
| title_sort |
adolescent gullibility towards advertisements |
| publishDate |
2008 |
| url |
http://hdl.handle.net/10356/11356 |
| _version_ |
1770565249311703040 |