Consumer gullibility.

• Main Authors: Cheong, Ivy Hui Ling., Tay, Eugenie Su Yin., Ong, Cheryl Guat Yim.
• Other Authors: Piron, Francis Maurice Valery
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::General::Social aspects
• Online Access: http://hdl.handle.net/10356/8877
• Institution: Nanyang Technological University

This report aims to find out the factors that affect consumer gullibility in Singapore. 6 factors (age, race, gender, status, education and income) were examined. 126 were interviewed using age as a basis via the use of a questionnaire. The respondents were further categorised based on their Value a...