Attitudes of Singaporean consumers towards foreign language films

• Main Authors: Lai, Linda Siew Leng, Ng, Noeleen Hui Lin, Wong, Wai Teng
• Other Authors: Speece, Mark William
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::General::Social aspects
• Online Access: http://hdl.handle.net/10356/11278
• Institution: Nanyang Technological University

This study examines local consumer attitudes towards foreign language films (FLFs) vis-à-vis mainstream films. It considers country-of-origin (COO) effects on consumer attitudes and behaviour, including consumers’ reliance on the COO cue in the evaluation of FLFs.