Attitudes of Singaporean consumers towards foreign language films

Attitudes of Singaporean consumers towards foreign language films

This study examines local consumer attitudes towards foreign language films (FLFs) vis-à-vis mainstream films. It considers country-of-origin (COO) effects on consumer attitudes and behaviour, including consumers’ reliance on the COO cue in the evaluation of FLFs.

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Bibliographic Details
Main Authors: Lai, Linda Siew Leng, Ng, Noeleen Hui Lin, Wong, Wai Teng
Other Authors: Speece, Mark William
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::General::Social aspects
Online Access:http://hdl.handle.net/10356/11278
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Institution: Nanyang Technological University
Description
Summary:This study examines local consumer attitudes towards foreign language films (FLFs) vis-à-vis mainstream films. It considers country-of-origin (COO) effects on consumer attitudes and behaviour, including consumers’ reliance on the COO cue in the evaluation of FLFs.

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