Attitudes of Singaporean consumers towards foreign language films

This study examines local consumer attitudes towards foreign language films (FLFs) vis-à-vis mainstream films. It considers country-of-origin (COO) effects on consumer attitudes and behaviour, including consumers’ reliance on the COO cue in the evaluation of FLFs.

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Bibliographic Details
Main Authors:	Lai, Linda Siew Leng, Ng, Noeleen Hui Lin, Wong, Wai Teng
Other Authors:	Speece, Mark William
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::General::Social aspects
Online Access:	http://hdl.handle.net/10356/11278
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Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-11278
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spelling	sg-ntu-dr.10356-112782023-05-19T06:24:03Z Attitudes of Singaporean consumers towards foreign language films Lai, Linda Siew Leng Ng, Noeleen Hui Lin Wong, Wai Teng Speece, Mark William Nanyang Business School DRNTU::Business::General::Social aspects This study examines local consumer attitudes towards foreign language films (FLFs) vis-à-vis mainstream films. It considers country-of-origin (COO) effects on consumer attitudes and behaviour, including consumers’ reliance on the COO cue in the evaluation of FLFs. 2008-09-24T07:53:07Z 2008-09-24T07:53:07Z 2001 2001 Final Year Project (FYP) http://hdl.handle.net/10356/11278 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::General::Social aspects
spellingShingle	DRNTU::Business::General::Social aspects Lai, Linda Siew Leng Ng, Noeleen Hui Lin Wong, Wai Teng Attitudes of Singaporean consumers towards foreign language films
description	This study examines local consumer attitudes towards foreign language films (FLFs) vis-à-vis mainstream films. It considers country-of-origin (COO) effects on consumer attitudes and behaviour, including consumers’ reliance on the COO cue in the evaluation of FLFs.
author2	Speece, Mark William
author_facet	Speece, Mark William Lai, Linda Siew Leng Ng, Noeleen Hui Lin Wong, Wai Teng
format	Final Year Project
author	Lai, Linda Siew Leng Ng, Noeleen Hui Lin Wong, Wai Teng
author_sort	Lai, Linda Siew Leng
title	Attitudes of Singaporean consumers towards foreign language films
title_short	Attitudes of Singaporean consumers towards foreign language films
title_full	Attitudes of Singaporean consumers towards foreign language films
title_fullStr	Attitudes of Singaporean consumers towards foreign language films
title_full_unstemmed	Attitudes of Singaporean consumers towards foreign language films
title_sort	attitudes of singaporean consumers towards foreign language films
publishDate	2008
url	http://hdl.handle.net/10356/11278
_version_	1770563911372767232

Attitudes of Singaporean consumers towards foreign language films

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