Attitudes of Singaporean consumers towards foreign language films

This study examines local consumer attitudes towards foreign language films (FLFs) vis-à-vis mainstream films. It considers country-of-origin (COO) effects on consumer attitudes and behaviour, including consumers’ reliance on the COO cue in the evaluation of FLFs.

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Bibliographic Details
Main Authors: Lai, Linda Siew Leng, Ng, Noeleen Hui Lin, Wong, Wai Teng
Other Authors: Speece, Mark William
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/11278
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-11278
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spelling sg-ntu-dr.10356-112782023-05-19T06:24:03Z Attitudes of Singaporean consumers towards foreign language films Lai, Linda Siew Leng Ng, Noeleen Hui Lin Wong, Wai Teng Speece, Mark William Nanyang Business School DRNTU::Business::General::Social aspects This study examines local consumer attitudes towards foreign language films (FLFs) vis-à-vis mainstream films. It considers country-of-origin (COO) effects on consumer attitudes and behaviour, including consumers’ reliance on the COO cue in the evaluation of FLFs. 2008-09-24T07:53:07Z 2008-09-24T07:53:07Z 2001 2001 Final Year Project (FYP) http://hdl.handle.net/10356/11278 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::General::Social aspects
spellingShingle DRNTU::Business::General::Social aspects
Lai, Linda Siew Leng
Ng, Noeleen Hui Lin
Wong, Wai Teng
Attitudes of Singaporean consumers towards foreign language films
description This study examines local consumer attitudes towards foreign language films (FLFs) vis-à-vis mainstream films. It considers country-of-origin (COO) effects on consumer attitudes and behaviour, including consumers’ reliance on the COO cue in the evaluation of FLFs.
author2 Speece, Mark William
author_facet Speece, Mark William
Lai, Linda Siew Leng
Ng, Noeleen Hui Lin
Wong, Wai Teng
format Final Year Project
author Lai, Linda Siew Leng
Ng, Noeleen Hui Lin
Wong, Wai Teng
author_sort Lai, Linda Siew Leng
title Attitudes of Singaporean consumers towards foreign language films
title_short Attitudes of Singaporean consumers towards foreign language films
title_full Attitudes of Singaporean consumers towards foreign language films
title_fullStr Attitudes of Singaporean consumers towards foreign language films
title_full_unstemmed Attitudes of Singaporean consumers towards foreign language films
title_sort attitudes of singaporean consumers towards foreign language films
publishDate 2008
url http://hdl.handle.net/10356/11278
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