Consumer gullibility.

This report aims to find out the factors that affect consumer gullibility in Singapore. 6 factors (age, race, gender, status, education and income) were examined. 126 were interviewed using age as a basis via the use of a questionnaire. The respondents were further categorised based on their Value a...

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Bibliographic Details
Main Authors:	Cheong, Ivy Hui Ling., Tay, Eugenie Su Yin., Ong, Cheryl Guat Yim.
Other Authors:	Piron, Francis Maurice Valery
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::General::Social aspects
Online Access:	http://hdl.handle.net/10356/8877
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-8877
record_format	dspace
spelling	sg-ntu-dr.10356-88772023-05-19T06:24:08Z Consumer gullibility. Cheong, Ivy Hui Ling. Tay, Eugenie Su Yin. Ong, Cheryl Guat Yim. Piron, Francis Maurice Valery Nanyang Business School DRNTU::Business::General::Social aspects This report aims to find out the factors that affect consumer gullibility in Singapore. 6 factors (age, race, gender, status, education and income) were examined. 126 were interviewed using age as a basis via the use of a questionnaire. The respondents were further categorised based on their Value and Lifestyles group. 2008-09-24T07:26:15Z 2008-09-24T07:26:15Z 2000 2000 Final Year Project (FYP) http://hdl.handle.net/10356/8877 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::General::Social aspects
spellingShingle	DRNTU::Business::General::Social aspects Cheong, Ivy Hui Ling. Tay, Eugenie Su Yin. Ong, Cheryl Guat Yim. Consumer gullibility.
description	This report aims to find out the factors that affect consumer gullibility in Singapore. 6 factors (age, race, gender, status, education and income) were examined. 126 were interviewed using age as a basis via the use of a questionnaire. The respondents were further categorised based on their Value and Lifestyles group.
author2	Piron, Francis Maurice Valery
author_facet	Piron, Francis Maurice Valery Cheong, Ivy Hui Ling. Tay, Eugenie Su Yin. Ong, Cheryl Guat Yim.
format	Final Year Project
author	Cheong, Ivy Hui Ling. Tay, Eugenie Su Yin. Ong, Cheryl Guat Yim.
author_sort	Cheong, Ivy Hui Ling.
title	Consumer gullibility.
title_short	Consumer gullibility.
title_full	Consumer gullibility.
title_fullStr	Consumer gullibility.
title_full_unstemmed	Consumer gullibility.
title_sort	consumer gullibility.
publishDate	2008
url	http://hdl.handle.net/10356/8877
_version_	1770564177609359360

Consumer gullibility.

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