Comparative study of consumer loyalty among Internet Service Providers in Singapore

This reports focus on customer loyalty within the Internet Service Provider industry in Singapore. A survey has been carried out to examine the switching behaviour of the 3 major ISPs, namely, SingNet, Pacific Internet and Starhub Internet.

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Bibliographic Details
Main Authors:	Ang, Han Hoe, Choe, Kee Hur, Toh, Wei Seng
Other Authors:	Gan, Lydia Loo Geok
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Marketing::Consumer behavior
Online Access:	http://hdl.handle.net/10356/11357
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

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spelling	sg-ntu-dr.10356-113572023-05-19T06:16:18Z Comparative study of consumer loyalty among Internet Service Providers in Singapore Ang, Han Hoe Choe, Kee Hur Toh, Wei Seng Gan, Lydia Loo Geok Nanyang Business School DRNTU::Business::Marketing::Consumer behavior This reports focus on customer loyalty within the Internet Service Provider industry in Singapore. A survey has been carried out to examine the switching behaviour of the 3 major ISPs, namely, SingNet, Pacific Internet and Starhub Internet. 2008-09-24T07:54:01Z 2008-09-24T07:54:01Z 2001 2001 Final Year Project (FYP) http://hdl.handle.net/10356/11357 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Marketing::Consumer behavior
spellingShingle	DRNTU::Business::Marketing::Consumer behavior Ang, Han Hoe Choe, Kee Hur Toh, Wei Seng Comparative study of consumer loyalty among Internet Service Providers in Singapore
description	This reports focus on customer loyalty within the Internet Service Provider industry in Singapore. A survey has been carried out to examine the switching behaviour of the 3 major ISPs, namely, SingNet, Pacific Internet and Starhub Internet.
author2	Gan, Lydia Loo Geok
author_facet	Gan, Lydia Loo Geok Ang, Han Hoe Choe, Kee Hur Toh, Wei Seng
format	Final Year Project
author	Ang, Han Hoe Choe, Kee Hur Toh, Wei Seng
author_sort	Ang, Han Hoe
title	Comparative study of consumer loyalty among Internet Service Providers in Singapore
title_short	Comparative study of consumer loyalty among Internet Service Providers in Singapore
title_full	Comparative study of consumer loyalty among Internet Service Providers in Singapore
title_fullStr	Comparative study of consumer loyalty among Internet Service Providers in Singapore
title_full_unstemmed	Comparative study of consumer loyalty among Internet Service Providers in Singapore
title_sort	comparative study of consumer loyalty among internet service providers in singapore
publishDate	2008
url	http://hdl.handle.net/10356/11357
_version_	1770567406758920192

Comparative study of consumer loyalty among Internet Service Providers in Singapore

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