Comparative study of consumer loyalty among Internet Service Providers in Singapore

• Main Authors: Ang, Han Hoe, Choe, Kee Hur, Toh, Wei Seng
• Other Authors: Gan, Lydia Loo Geok
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/11357
• Institution: Nanyang Technological University

This reports focus on customer loyalty within the Internet Service Provider industry in Singapore. A survey has been carried out to examine the switching behaviour of the 3 major ISPs, namely, SingNet, Pacific Internet and Starhub Internet.