Study of switching behavior among mobile services plans.

This project explores the reasons why customer churns in their mobile service plans in Singapore, by reviewing literature done on customer behavior.

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Bibliographic Details
Main Authors: Foo, Seow Wei., Lim, Valerie Hui Ching., Tay, Ai Li.
Other Authors: Rieck, Olaf
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/8756
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Institution: Nanyang Technological University