Study of switching behavior among mobile services plans.
This project explores the reasons why customer churns in their mobile service plans in Singapore, by reviewing literature done on customer behavior.
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Format: | Final Year Project |
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2008
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Online Access: | http://hdl.handle.net/10356/8756 |
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Institution: | Nanyang Technological University |
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sg-ntu-dr.10356-87562023-05-19T06:09:03Z Study of switching behavior among mobile services plans. Foo, Seow Wei. Lim, Valerie Hui Ching. Tay, Ai Li. Rieck, Olaf Nanyang Business School DRNTU::Business::Marketing::Consumer behavior This project explores the reasons why customer churns in their mobile service plans in Singapore, by reviewing literature done on customer behavior. 2008-09-24T07:24:40Z 2008-09-24T07:24:40Z 2003 2003 Final Year Project (FYP) http://hdl.handle.net/10356/8756 Nanyang Technological University application/pdf |
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Nanyang Technological University |
building |
NTU Library |
continent |
Asia |
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Singapore Singapore |
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NTU Library |
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DRNTU::Business::Marketing::Consumer behavior |
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DRNTU::Business::Marketing::Consumer behavior Foo, Seow Wei. Lim, Valerie Hui Ching. Tay, Ai Li. Study of switching behavior among mobile services plans. |
description |
This project explores the reasons why customer churns in their mobile service plans in Singapore, by reviewing literature done on customer behavior. |
author2 |
Rieck, Olaf |
author_facet |
Rieck, Olaf Foo, Seow Wei. Lim, Valerie Hui Ching. Tay, Ai Li. |
format |
Final Year Project |
author |
Foo, Seow Wei. Lim, Valerie Hui Ching. Tay, Ai Li. |
author_sort |
Foo, Seow Wei. |
title |
Study of switching behavior among mobile services plans. |
title_short |
Study of switching behavior among mobile services plans. |
title_full |
Study of switching behavior among mobile services plans. |
title_fullStr |
Study of switching behavior among mobile services plans. |
title_full_unstemmed |
Study of switching behavior among mobile services plans. |
title_sort |
study of switching behavior among mobile services plans. |
publishDate |
2008 |
url |
http://hdl.handle.net/10356/8756 |
_version_ |
1770566234742456320 |