Study of switching behavior among mobile services plans.

This project explores the reasons why customer churns in their mobile service plans in Singapore, by reviewing literature done on customer behavior.

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Bibliographic Details
Main Authors:	Foo, Seow Wei., Lim, Valerie Hui Ching., Tay, Ai Li.
Other Authors:	Rieck, Olaf
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Marketing::Consumer behavior
Online Access:	http://hdl.handle.net/10356/8756
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Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-8756
record_format	dspace
spelling	sg-ntu-dr.10356-87562023-05-19T06:09:03Z Study of switching behavior among mobile services plans. Foo, Seow Wei. Lim, Valerie Hui Ching. Tay, Ai Li. Rieck, Olaf Nanyang Business School DRNTU::Business::Marketing::Consumer behavior This project explores the reasons why customer churns in their mobile service plans in Singapore, by reviewing literature done on customer behavior. 2008-09-24T07:24:40Z 2008-09-24T07:24:40Z 2003 2003 Final Year Project (FYP) http://hdl.handle.net/10356/8756 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Marketing::Consumer behavior
spellingShingle	DRNTU::Business::Marketing::Consumer behavior Foo, Seow Wei. Lim, Valerie Hui Ching. Tay, Ai Li. Study of switching behavior among mobile services plans.
description	This project explores the reasons why customer churns in their mobile service plans in Singapore, by reviewing literature done on customer behavior.
author2	Rieck, Olaf
author_facet	Rieck, Olaf Foo, Seow Wei. Lim, Valerie Hui Ching. Tay, Ai Li.
format	Final Year Project
author	Foo, Seow Wei. Lim, Valerie Hui Ching. Tay, Ai Li.
author_sort	Foo, Seow Wei.
title	Study of switching behavior among mobile services plans.
title_short	Study of switching behavior among mobile services plans.
title_full	Study of switching behavior among mobile services plans.
title_fullStr	Study of switching behavior among mobile services plans.
title_full_unstemmed	Study of switching behavior among mobile services plans.
title_sort	study of switching behavior among mobile services plans.
publishDate	2008
url	http://hdl.handle.net/10356/8756
_version_	1770566234742456320

Study of switching behavior among mobile services plans.

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