Globalisation : market screening and entry mode selection

This project is concerned with helping companies deal with the issues they face in overseas expansion. Through the use of a framework and model, companies are guided through a logical, thinking process to aid them in their expansion plans.

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Bibliographic Details
Main Authors: Tan, Hui Leng, Oh, Desmond Lee Fong, Chew, Chiern Chiend
Other Authors: McGovern, Ian
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/11359
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Institution: Nanyang Technological University