Globalisation : market screening and entry mode selection
This project is concerned with helping companies deal with the issues they face in overseas expansion. Through the use of a framework and model, companies are guided through a logical, thinking process to aid them in their expansion plans.
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Main Authors: | Tan, Hui Leng, Oh, Desmond Lee Fong, Chew, Chiern Chiend |
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Other Authors: | McGovern, Ian |
Format: | Final Year Project |
Published: |
2008
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Subjects: | |
Online Access: | http://hdl.handle.net/10356/11359 |
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Institution: | Nanyang Technological University |
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