Online marketing : a boon or bane for businesses?
A study on the differences between online marketing and traditional marketing methods. An analysis of whether the online avenue is replacing traditional methods, and the possibility of MNCs using it solely as a marketing strategy. Future growth of online marketing and its impact on businesses will b...
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2008
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| Online Access: | http://hdl.handle.net/10356/11364 |
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sg-ntu-dr.10356-113642023-05-19T06:09:04Z Online marketing : a boon or bane for businesses? Lee, Daphne Mun Lyn Tay, Kai Ling Wai, Sook Har Gan, Lydia Loo Geok Nanyang Business School DRNTU::Business::Marketing::Internet A study on the differences between online marketing and traditional marketing methods. An analysis of whether the online avenue is replacing traditional methods, and the possibility of MNCs using it solely as a marketing strategy. Future growth of online marketing and its impact on businesses will be examined. 2008-09-24T07:54:06Z 2008-09-24T07:54:06Z 2001 2001 Final Year Project (FYP) http://hdl.handle.net/10356/11364 Nanyang Technological University application/pdf |
| institution |
Nanyang Technological University |
| building |
NTU Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NTU Library |
| collection |
DR-NTU |
| topic |
DRNTU::Business::Marketing::Internet |
| spellingShingle |
DRNTU::Business::Marketing::Internet Lee, Daphne Mun Lyn Tay, Kai Ling Wai, Sook Har Online marketing : a boon or bane for businesses? |
| description |
A study on the differences between online marketing and traditional marketing methods. An analysis of whether the online avenue is replacing traditional methods, and the possibility of MNCs using it solely as a marketing strategy. Future growth of online marketing and its impact on businesses will be examined. |
| author2 |
Gan, Lydia Loo Geok |
| author_facet |
Gan, Lydia Loo Geok Lee, Daphne Mun Lyn Tay, Kai Ling Wai, Sook Har |
| format |
Final Year Project |
| author |
Lee, Daphne Mun Lyn Tay, Kai Ling Wai, Sook Har |
| author_sort |
Lee, Daphne Mun Lyn |
| title |
Online marketing : a boon or bane for businesses? |
| title_short |
Online marketing : a boon or bane for businesses? |
| title_full |
Online marketing : a boon or bane for businesses? |
| title_fullStr |
Online marketing : a boon or bane for businesses? |
| title_full_unstemmed |
Online marketing : a boon or bane for businesses? |
| title_sort |
online marketing : a boon or bane for businesses? |
| publishDate |
2008 |
| url |
http://hdl.handle.net/10356/11364 |
| _version_ |
1770564757350252544 |