Online marketing : a boon or bane for businesses?

• Main Authors: Lee, Daphne Mun Lyn, Tay, Kai Ling, Wai, Sook Har
• Other Authors: Gan, Lydia Loo Geok
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Internet
• Online Access: http://hdl.handle.net/10356/11364
• Institution: Nanyang Technological University

A study on the differences between online marketing and traditional marketing methods. An analysis of whether the online avenue is replacing traditional methods, and the possibility of MNCs using it solely as a marketing strategy. Future growth of online marketing and its impact on businesses will b...