Portrayal of a business leader by different media.

Portrayal of a business leader by different media.

Steve Jobs, the CEO of Apple Computer is a leader highly admired for his charismatic and enigmatic leadership. In this exploratory research, we want to examine his construction by the media and find out if there are significant differences in the portrayal of the same business leader by the two coun...

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Bibliographic Details
Main Authors: Hong, Bee Ping., Kheng, Edwin Kwang Yong., Tio, Poh Heng.
Other Authors: Koh, Siew Kuan
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Social sciences::Journalism::Reporting on business and finance
Online Access:http://hdl.handle.net/10356/11391
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Institution: Nanyang Technological University
Description
Summary:Steve Jobs, the CEO of Apple Computer is a leader highly admired for his charismatic and enigmatic leadership. In this exploratory research, we want to examine his construction by the media and find out if there are significant differences in the portrayal of the same business leader by the two countries’ media, perhaps a result of each country’s cultural beliefs and principles.

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