Portrayal of a business leader by different media.

• المؤلفون الرئيسيون: Hong, Bee Ping., Kheng, Edwin Kwang Yong., Tio, Poh Heng.
• مؤلفون آخرون: Koh, Siew Kuan
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Social sciences::Journalism::Reporting on business and finance
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/11391

Steve Jobs, the CEO of Apple Computer is a leader highly admired for his charismatic and enigmatic leadership. In this exploratory research, we want to examine his construction by the media and find out if there are significant differences in the portrayal of the same business leader by the two coun...