Portrayal of a business leader by different media.

Steve Jobs, the CEO of Apple Computer is a leader highly admired for his charismatic and enigmatic leadership. In this exploratory research, we want to examine his construction by the media and find out if there are significant differences in the portrayal of the same business leader by the two coun...

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書目詳細資料
Main Authors: Hong, Bee Ping., Kheng, Edwin Kwang Yong., Tio, Poh Heng.
其他作者: Koh, Siew Kuan
格式: Final Year Project
出版: 2008
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在線閱讀:http://hdl.handle.net/10356/11391
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機構: Nanyang Technological University