Money for goods/skills/services or goods/skills/services for money? their histories matter.

• Main Authors: Soh, Ivy Hwee Fun., Ng, Li Ching., Lim, Lee Keng.
• Other Authors: Li, Shu
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/11397
• Institution: Nanyang Technological University

The effect of windfall gains (goods, services and skills) on the psychology of the consumers is tested and evaluated by using the willingness to buy/sell technique.Possible implications are also discussed.