Mobile commerce in Singapore.

• Main Authors: Leow, Seok Wei., Liang, Joyce Huiyi., Yeo, Pearlyn.
• Other Authors: Wong, Irene Foong Heng
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Information technology::Mobile commerce
• Online Access: http://hdl.handle.net/10356/11425
• Institution: Nanyang Technological University

This research study focuses on the business-to-consumer aspect of mobile commerce: the awareness of mobile commerce, the willingness to adopt mobile commerce, the characteristics of the potential adopters, the motivations and deterrents of mobile commerce and the future potential of mobile commerce....