Mobile commerce in Singapore.
This research study focuses on the business-to-consumer aspect of mobile commerce: the awareness of mobile commerce, the willingness to adopt mobile commerce, the characteristics of the potential adopters, the motivations and deterrents of mobile commerce and the future potential of mobile commerce....
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Main Authors: | Leow, Seok Wei., Liang, Joyce Huiyi., Yeo, Pearlyn. |
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Other Authors: | Wong, Irene Foong Heng |
Format: | Final Year Project |
Published: |
2008
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Subjects: | |
Online Access: | http://hdl.handle.net/10356/11425 |
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Institution: | Nanyang Technological University |
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