Conceptualization of trust-commitment in e-commerce : a cross-cultural exploration

• Main Authors: Chong, Choon Wei, Leow, Vincent Yong Chai, Suwandi Adiyoso Putra
• 其他作者: Simmons, Lee Chadwick
• 格式: Final Year Project
• 出版: 2008
• 主題: DRNTU::Business::Information technology::Electronic commerce
• 在線閱讀: http://hdl.handle.net/10356/8826
• 機構: Nanyang Technological University

This paper uses data from a survey of 1,094 undergraduates in seven countries and attempts to examine trust and commitment, their antecedents and consequences in the context of Internet purchase. A conceptual model that links trust and commitment to Willingness to Buy has been developed using Struct...