Conceptualization of trust-commitment in e-commerce : a cross-cultural exploration

• Main Authors: Chong, Choon Wei, Leow, Vincent Yong Chai, Suwandi Adiyoso Putra
• Other Authors: Simmons, Lee Chadwick
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Information technology::Electronic commerce
• Online Access: http://hdl.handle.net/10356/8826
• Institution: Nanyang Technological University

This paper uses data from a survey of 1,094 undergraduates in seven countries and attempts to examine trust and commitment, their antecedents and consequences in the context of Internet purchase. A conceptual model that links trust and commitment to Willingness to Buy has been developed using Struct...