Conceptualization of trust-commitment in e-commerce : a cross-cultural exploration

Conceptualization of trust-commitment in e-commerce : a cross-cultural exploration

This paper uses data from a survey of 1,094 undergraduates in seven countries and attempts to examine trust and commitment, their antecedents and consequences in the context of Internet purchase. A conceptual model that links trust and commitment to Willingness to Buy has been developed using Struct...

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Main Authors: Chong, Choon Wei, Leow, Vincent Yong Chai, Suwandi Adiyoso Putra
Other Authors: Simmons, Lee Chadwick
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::Information technology::Electronic commerce
Online Access:http://hdl.handle.net/10356/8826
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-8826
record_format dspace
spelling sg-ntu-dr.10356-88262023-05-19T06:09:00Z Conceptualization of trust-commitment in e-commerce : a cross-cultural exploration Chong, Choon Wei Leow, Vincent Yong Chai Suwandi Adiyoso Putra Simmons, Lee Chadwick Nanyang Business School DRNTU::Business::Information technology::Electronic commerce This paper uses data from a survey of 1,094 undergraduates in seven countries and attempts to examine trust and commitment, their antecedents and consequences in the context of Internet purchase. A conceptual model that links trust and commitment to Willingness to Buy has been developed using Structural Equations Modeling. Results provide support for the generalizability of the model across culture. 2008-09-24T07:25:27Z 2008-09-24T07:25:27Z 2003 2003 Final Year Project (FYP) http://hdl.handle.net/10356/8826 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Information technology::Electronic commerce
spellingShingle DRNTU::Business::Information technology::Electronic commerce
Chong, Choon Wei
Leow, Vincent Yong Chai
Suwandi Adiyoso Putra
Conceptualization of trust-commitment in e-commerce : a cross-cultural exploration
description This paper uses data from a survey of 1,094 undergraduates in seven countries and attempts to examine trust and commitment, their antecedents and consequences in the context of Internet purchase. A conceptual model that links trust and commitment to Willingness to Buy has been developed using Structural Equations Modeling. Results provide support for the generalizability of the model across culture.
author2 Simmons, Lee Chadwick
author_facet Simmons, Lee Chadwick
Chong, Choon Wei
Leow, Vincent Yong Chai
Suwandi Adiyoso Putra
format Final Year Project
author Chong, Choon Wei
Leow, Vincent Yong Chai
Suwandi Adiyoso Putra
author_sort Chong, Choon Wei
title Conceptualization of trust-commitment in e-commerce : a cross-cultural exploration
title_short Conceptualization of trust-commitment in e-commerce : a cross-cultural exploration
title_full Conceptualization of trust-commitment in e-commerce : a cross-cultural exploration
title_fullStr Conceptualization of trust-commitment in e-commerce : a cross-cultural exploration
title_full_unstemmed Conceptualization of trust-commitment in e-commerce : a cross-cultural exploration
title_sort conceptualization of trust-commitment in e-commerce : a cross-cultural exploration
publishDate 2008
url http://hdl.handle.net/10356/8826
_version_ 1770563563226660864

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