Mobile data services : an insight to its adoption and future direction

• Main Authors: Gan, Jimmy Cher Wen, Lim, Kok Siang, Tan, Zhilian
• Other Authors: Gilbert, Arthur Lee
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Information technology::Mobile commerce
• Online Access: http://hdl.handle.net/10356/9243
• Institution: Nanyang Technological University

Mobile data service in Singapore is in the midst of moving to 3G network access. Despite the promising forecast for MDS initially, MDS has not attracted a critical mass of local users. Therefore, it is essential that local telecommunication operators understand the adoption of WAP services when deve...