Use of ontology to manage a consumer product website : a study of a mobile phone site

Websites are good platforms to represent information and for marketing of consumer products. Since consumer products have many features and they need to provide efficient support, the system is required to cater to a large number of customers. However, most websites are not very well structured to c...

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Bibliographic Details
Main Author: Zhang, Xin
Other Authors: Khoo Soo Guan, Christopher
Format: Theses and Dissertations
Language:English
Published: 2009
Subjects:
Online Access:http://hdl.handle.net/10356/15265
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Institution: Nanyang Technological University
Language: English