Use of ontology to manage a consumer product website : a study of a mobile phone site

• Main Author: Zhang, Xin
• Other Authors: Khoo Soo Guan, Christopher
• Format: Theses and Dissertations
• Language: English
• Published: 2009
• Subjects: DRNTU::Business::Information technology::Mobile commerce
• Online Access: http://hdl.handle.net/10356/15265
• Institution: Nanyang Technological University

Websites are good platforms to represent information and for marketing of consumer products. Since consumer products have many features and they need to provide efficient support, the system is required to cater to a large number of customers. However, most websites are not very well structured to c...