Role of trust in B2C E-commerce in Singapore
The purpose of this paper is to investigate the relationship between vendor trust and Singaporeans’ willingness to make repeated purchases with the same vendor in the context of Business-to-Consumer e-commerce. This paper aims to uncover the issues that surround vendor trust and how vendor attribute...
Saved in:
| Main Authors: | , , |
|---|---|
| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/11518 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Nanyang Technological University |