Role of trust in B2C E-commerce in Singapore

• المؤلفون الرئيسيون: Lak, Chin Yi, Lee, Lynn Mei Ling, Wong, Kay Wei
• مؤلفون آخرون: Tung, Lai Lai
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::Information technology::Electronic commerce
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/11518

The purpose of this paper is to investigate the relationship between vendor trust and Singaporeans’ willingness to make repeated purchases with the same vendor in the context of Business-to-Consumer e-commerce. This paper aims to uncover the issues that surround vendor trust and how vendor attribute...