Role of trust in B2C E-commerce in Singapore

• Main Authors: Lak, Chin Yi, Lee, Lynn Mei Ling, Wong, Kay Wei
• Other Authors: Tung, Lai Lai
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Information technology::Electronic commerce
• Online Access: http://hdl.handle.net/10356/11518
• Institution: Nanyang Technological University

The purpose of this paper is to investigate the relationship between vendor trust and Singaporeans’ willingness to make repeated purchases with the same vendor in the context of Business-to-Consumer e-commerce. This paper aims to uncover the issues that surround vendor trust and how vendor attribute...