How culture and what online customers value will influence e-commerce success : China's case.

This research aims to find out how culture will influence what online customers value. Following this, we will find out how what online customers value will influence the success of e-commerce.

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Bibliographic Details
Main Authors: Lee, Ching Boon., Ting, Mei Yin., Phua, Wendy Poh Lian.
Other Authors: Koh, Siew Kuan
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/10249
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Institution: Nanyang Technological University