How culture and what online customers value will influence e-commerce success : China's case.
This research aims to find out how culture will influence what online customers value. Following this, we will find out how what online customers value will influence the success of e-commerce.
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Main Authors: | Lee, Ching Boon., Ting, Mei Yin., Phua, Wendy Poh Lian. |
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其他作者: | Koh, Siew Kuan |
格式: | Final Year Project |
出版: |
2008
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主題: | |
在線閱讀: | http://hdl.handle.net/10356/10249 |
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機構: | Nanyang Technological University |
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