How culture and what online customers value will influence e-commerce success : China's case.
This research aims to find out how culture will influence what online customers value. Following this, we will find out how what online customers value will influence the success of e-commerce.
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/10249 |
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| Institution: | Nanyang Technological University |
| Summary: | This research aims to find out how culture will influence what online customers value. Following this, we will find out how what online customers value will influence the success of e-commerce. |
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