Empirical study on the role of sense of community in virtual communities in promoting electronic commerce.

• Main Authors: Chua, Choon Yen., Ng, Huisi., Ng, Joanna Hui Yui.
• Other Authors: Tung, Lai Lai
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Information technology::Electronic commerce
• Online Access: http://hdl.handle.net/10356/9061
• Institution: Nanyang Technological University

In this study, the Sense of Community and its mechanisms are examined in detail to find out their roles in these virtual communities and how, they will aid in promoting trust which will then lead to reduced perceived risks and increased benefits and then increased participation in EC.