Empirical study on the role of sense of community in virtual communities in promoting electronic commerce.
In this study, the Sense of Community and its mechanisms are examined in detail to find out their roles in these virtual communities and how, they will aid in promoting trust which will then lead to reduced perceived risks and increased benefits and then increased participation in EC.
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/9061 |
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| Institution: | Nanyang Technological University |
| Summary: | In this study, the Sense of Community and its mechanisms are examined in detail to find out their roles in these virtual communities and how, they will aid in promoting trust which will then lead to reduced perceived risks and increased benefits and then increased participation in EC. |
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