Empirical study on the role of sense of community in virtual communities in promoting electronic commerce.

In this study, the Sense of Community and its mechanisms are examined in detail to find out their roles in these virtual communities and how, they will aid in promoting trust which will then lead to reduced perceived risks and increased benefits and then increased participation in EC.

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Bibliographic Details
Main Authors: Chua, Choon Yen., Ng, Huisi., Ng, Joanna Hui Yui.
Other Authors: Tung, Lai Lai
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/9061
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-9061
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spelling sg-ntu-dr.10356-90612023-05-19T06:16:13Z Empirical study on the role of sense of community in virtual communities in promoting electronic commerce. Chua, Choon Yen. Ng, Huisi. Ng, Joanna Hui Yui. Tung, Lai Lai Nanyang Business School DRNTU::Business::Information technology::Electronic commerce In this study, the Sense of Community and its mechanisms are examined in detail to find out their roles in these virtual communities and how, they will aid in promoting trust which will then lead to reduced perceived risks and increased benefits and then increased participation in EC. 2008-09-24T07:28:11Z 2008-09-24T07:28:11Z 2003 2003 Final Year Project (FYP) http://hdl.handle.net/10356/9061 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Information technology::Electronic commerce
spellingShingle DRNTU::Business::Information technology::Electronic commerce
Chua, Choon Yen.
Ng, Huisi.
Ng, Joanna Hui Yui.
Empirical study on the role of sense of community in virtual communities in promoting electronic commerce.
description In this study, the Sense of Community and its mechanisms are examined in detail to find out their roles in these virtual communities and how, they will aid in promoting trust which will then lead to reduced perceived risks and increased benefits and then increased participation in EC.
author2 Tung, Lai Lai
author_facet Tung, Lai Lai
Chua, Choon Yen.
Ng, Huisi.
Ng, Joanna Hui Yui.
format Final Year Project
author Chua, Choon Yen.
Ng, Huisi.
Ng, Joanna Hui Yui.
author_sort Chua, Choon Yen.
title Empirical study on the role of sense of community in virtual communities in promoting electronic commerce.
title_short Empirical study on the role of sense of community in virtual communities in promoting electronic commerce.
title_full Empirical study on the role of sense of community in virtual communities in promoting electronic commerce.
title_fullStr Empirical study on the role of sense of community in virtual communities in promoting electronic commerce.
title_full_unstemmed Empirical study on the role of sense of community in virtual communities in promoting electronic commerce.
title_sort empirical study on the role of sense of community in virtual communities in promoting electronic commerce.
publishDate 2008
url http://hdl.handle.net/10356/9061
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