Empirical study on the role of sense of community in virtual communities in promoting electronic commerce.
In this study, the Sense of Community and its mechanisms are examined in detail to find out their roles in these virtual communities and how, they will aid in promoting trust which will then lead to reduced perceived risks and increased benefits and then increased participation in EC.
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2008
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Online Access: | http://hdl.handle.net/10356/9061 |
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sg-ntu-dr.10356-90612023-05-19T06:16:13Z Empirical study on the role of sense of community in virtual communities in promoting electronic commerce. Chua, Choon Yen. Ng, Huisi. Ng, Joanna Hui Yui. Tung, Lai Lai Nanyang Business School DRNTU::Business::Information technology::Electronic commerce In this study, the Sense of Community and its mechanisms are examined in detail to find out their roles in these virtual communities and how, they will aid in promoting trust which will then lead to reduced perceived risks and increased benefits and then increased participation in EC. 2008-09-24T07:28:11Z 2008-09-24T07:28:11Z 2003 2003 Final Year Project (FYP) http://hdl.handle.net/10356/9061 Nanyang Technological University application/pdf |
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DRNTU::Business::Information technology::Electronic commerce Chua, Choon Yen. Ng, Huisi. Ng, Joanna Hui Yui. Empirical study on the role of sense of community in virtual communities in promoting electronic commerce. |
description |
In this study, the Sense of Community and its mechanisms are examined in detail to find out their roles in these virtual communities and how, they will aid in promoting trust which will then lead to reduced perceived risks and increased benefits and then increased participation in EC. |
author2 |
Tung, Lai Lai |
author_facet |
Tung, Lai Lai Chua, Choon Yen. Ng, Huisi. Ng, Joanna Hui Yui. |
format |
Final Year Project |
author |
Chua, Choon Yen. Ng, Huisi. Ng, Joanna Hui Yui. |
author_sort |
Chua, Choon Yen. |
title |
Empirical study on the role of sense of community in virtual communities in promoting electronic commerce. |
title_short |
Empirical study on the role of sense of community in virtual communities in promoting electronic commerce. |
title_full |
Empirical study on the role of sense of community in virtual communities in promoting electronic commerce. |
title_fullStr |
Empirical study on the role of sense of community in virtual communities in promoting electronic commerce. |
title_full_unstemmed |
Empirical study on the role of sense of community in virtual communities in promoting electronic commerce. |
title_sort |
empirical study on the role of sense of community in virtual communities in promoting electronic commerce. |
publishDate |
2008 |
url |
http://hdl.handle.net/10356/9061 |
_version_ |
1770566359007100928 |