Role of trust in B2C E-commerce in Singapore
The purpose of this paper is to investigate the relationship between vendor trust and Singaporeans’ willingness to make repeated purchases with the same vendor in the context of Business-to-Consumer e-commerce. This paper aims to uncover the issues that surround vendor trust and how vendor attribute...
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| Format: | Final Year Project |
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2008
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| Online Access: | http://hdl.handle.net/10356/11518 |
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| Institution: | Nanyang Technological University |
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sg-ntu-dr.10356-115182023-05-19T06:08:59Z Role of trust in B2C E-commerce in Singapore Lak, Chin Yi Lee, Lynn Mei Ling Wong, Kay Wei Tung, Lai Lai Nanyang Business School DRNTU::Business::Information technology::Electronic commerce The purpose of this paper is to investigate the relationship between vendor trust and Singaporeans’ willingness to make repeated purchases with the same vendor in the context of Business-to-Consumer e-commerce. This paper aims to uncover the issues that surround vendor trust and how vendor attributes can influence Singaporean consumers’ willingness to transact online. 2008-09-24T07:56:02Z 2008-09-24T07:56:02Z 2001 2001 Final Year Project (FYP) http://hdl.handle.net/10356/11518 Nanyang Technological University application/pdf |
| institution |
Nanyang Technological University |
| building |
NTU Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NTU Library |
| collection |
DR-NTU |
| topic |
DRNTU::Business::Information technology::Electronic commerce |
| spellingShingle |
DRNTU::Business::Information technology::Electronic commerce Lak, Chin Yi Lee, Lynn Mei Ling Wong, Kay Wei Role of trust in B2C E-commerce in Singapore |
| description |
The purpose of this paper is to investigate the relationship between vendor trust and Singaporeans’ willingness to make repeated purchases with the same vendor in the context of Business-to-Consumer e-commerce. This paper aims to uncover the issues that surround vendor trust and how vendor attributes can influence Singaporean consumers’ willingness to transact online. |
| author2 |
Tung, Lai Lai |
| author_facet |
Tung, Lai Lai Lak, Chin Yi Lee, Lynn Mei Ling Wong, Kay Wei |
| format |
Final Year Project |
| author |
Lak, Chin Yi Lee, Lynn Mei Ling Wong, Kay Wei |
| author_sort |
Lak, Chin Yi |
| title |
Role of trust in B2C E-commerce in Singapore |
| title_short |
Role of trust in B2C E-commerce in Singapore |
| title_full |
Role of trust in B2C E-commerce in Singapore |
| title_fullStr |
Role of trust in B2C E-commerce in Singapore |
| title_full_unstemmed |
Role of trust in B2C E-commerce in Singapore |
| title_sort |
role of trust in b2c e-commerce in singapore |
| publishDate |
2008 |
| url |
http://hdl.handle.net/10356/11518 |
| _version_ |
1770564025771360256 |