Understanding consumers' choice and preferences for life insurance products
Purose of this research is to understand consumers' choice and preferences for life insurance products by testing the correlation between consumers' demographic profile and their choice of life insurance products and distribution channels.
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/11431 |
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| Institution: | Nanyang Technological University |
| Summary: | Purose of this research is to understand consumers' choice and preferences for life insurance products by testing the correlation between consumers' demographic profile and their choice of life insurance products and distribution channels. |
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