Understanding consumers' choice and preferences for life insurance products
Purose of this research is to understand consumers' choice and preferences for life insurance products by testing the correlation between consumers' demographic profile and their choice of life insurance products and distribution channels.
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| Format: | Final Year Project |
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2008
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| Online Access: | http://hdl.handle.net/10356/11431 |
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| Institution: | Nanyang Technological University |
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sg-ntu-dr.10356-114312023-05-19T06:09:01Z Understanding consumers' choice and preferences for life insurance products Beh, Hong Liang Beh, Su Ngoh Soh, Pui Pui Tan-Ooi, Lee Lee Nanyang Business School DRNTU::Business::Finance::Insurance Purose of this research is to understand consumers' choice and preferences for life insurance products by testing the correlation between consumers' demographic profile and their choice of life insurance products and distribution channels. 2008-09-24T07:54:52Z 2008-09-24T07:54:52Z 2001 2001 Final Year Project (FYP) http://hdl.handle.net/10356/11431 Nanyang Technological University application/pdf |
| institution |
Nanyang Technological University |
| building |
NTU Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NTU Library |
| collection |
DR-NTU |
| topic |
DRNTU::Business::Finance::Insurance |
| spellingShingle |
DRNTU::Business::Finance::Insurance Beh, Hong Liang Beh, Su Ngoh Soh, Pui Pui Understanding consumers' choice and preferences for life insurance products |
| description |
Purose of this research is to understand consumers' choice and preferences for life insurance products by testing the correlation between consumers' demographic profile and their choice of life insurance products and distribution channels. |
| author2 |
Tan-Ooi, Lee Lee |
| author_facet |
Tan-Ooi, Lee Lee Beh, Hong Liang Beh, Su Ngoh Soh, Pui Pui |
| format |
Final Year Project |
| author |
Beh, Hong Liang Beh, Su Ngoh Soh, Pui Pui |
| author_sort |
Beh, Hong Liang |
| title |
Understanding consumers' choice and preferences for life insurance products |
| title_short |
Understanding consumers' choice and preferences for life insurance products |
| title_full |
Understanding consumers' choice and preferences for life insurance products |
| title_fullStr |
Understanding consumers' choice and preferences for life insurance products |
| title_full_unstemmed |
Understanding consumers' choice and preferences for life insurance products |
| title_sort |
understanding consumers' choice and preferences for life insurance products |
| publishDate |
2008 |
| url |
http://hdl.handle.net/10356/11431 |
| _version_ |
1770567295706333184 |