An exploratory research on attitudes towards advertising [Singapore].

This project is to investigate the various socialization factors that affect consumers' attitudes towards advertising.

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書目詳細資料
Main Authors: Chew, Grace Lay Ling., Han, Sherin Lai Kuen., Song, Lilian Gek Kin.
其他作者: Low, Peter Issac Siow Siam
格式: Final Year Project
出版: 2008
主題:
在線閱讀:http://hdl.handle.net/10356/11449
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機構: Nanyang Technological University