An exploratory research on attitudes towards advertising [Singapore].

• Main Authors: Chew, Grace Lay Ling., Han, Sherin Lai Kuen., Song, Lilian Gek Kin.
• Other Authors: Low, Peter Issac Siow Siam
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Advertising
• Online Access: http://hdl.handle.net/10356/11449
• Institution: Nanyang Technological University

This project is to investigate the various socialization factors that affect consumers' attitudes towards advertising.