Campaign ignition : striking a flint between the young and old.

• Main Authors: Vyoma Kapur., Simranpal Singh Sandhu., Moh, April Shijia., Zhao, Jasmine Liping.
• Other Authors: Koch, Pamela Lynn Tremain
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
• Online Access: http://hdl.handle.net/10356/1145
• Institution: Nanyang Technological University

Aware of the growing generation gap in Singapore today, the campaign sought to promote intergenerational bonding through a series of meaningful and fun-filled events.