Consumers' perceptions of different brand name strategies for the service industry.

Investigate consumers' perceptions of five brand name strategies for the service industry.

Saved in:

Bibliographic Details
Main Authors:	Chua, Kok Peng., Chua, Ruby Hwee Kheng., Too, Chang Ling.
Other Authors:	Lee-Chin, Marina Foong Tow
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Marketing::Product management
Online Access:	http://hdl.handle.net/10356/11473
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-11473
record_format	dspace
spelling	sg-ntu-dr.10356-114732023-05-19T05:41:36Z Consumers' perceptions of different brand name strategies for the service industry. Chua, Kok Peng. Chua, Ruby Hwee Kheng. Too, Chang Ling. Lee-Chin, Marina Foong Tow Nanyang Business School DRNTU::Business::Marketing::Product management Investigate consumers' perceptions of five brand name strategies for the service industry. 2008-09-24T07:55:36Z 2008-09-24T07:55:36Z 2001 2001 Final Year Project (FYP) http://hdl.handle.net/10356/11473 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Marketing::Product management
spellingShingle	DRNTU::Business::Marketing::Product management Chua, Kok Peng. Chua, Ruby Hwee Kheng. Too, Chang Ling. Consumers' perceptions of different brand name strategies for the service industry.
description	Investigate consumers' perceptions of five brand name strategies for the service industry.
author2	Lee-Chin, Marina Foong Tow
author_facet	Lee-Chin, Marina Foong Tow Chua, Kok Peng. Chua, Ruby Hwee Kheng. Too, Chang Ling.
format	Final Year Project
author	Chua, Kok Peng. Chua, Ruby Hwee Kheng. Too, Chang Ling.
author_sort	Chua, Kok Peng.
title	Consumers' perceptions of different brand name strategies for the service industry.
title_short	Consumers' perceptions of different brand name strategies for the service industry.
title_full	Consumers' perceptions of different brand name strategies for the service industry.
title_fullStr	Consumers' perceptions of different brand name strategies for the service industry.
title_full_unstemmed	Consumers' perceptions of different brand name strategies for the service industry.
title_sort	consumers' perceptions of different brand name strategies for the service industry.
publishDate	2008
url	http://hdl.handle.net/10356/11473
_version_	1770564963018997760

Consumers' perceptions of different brand name strategies for the service industry.

Similar Items