Consumers' perceptions of different brand name strategies for the service industry.

• Main Authors: Chua, Kok Peng., Chua, Ruby Hwee Kheng., Too, Chang Ling.
• Other Authors: Lee-Chin, Marina Foong Tow
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Product management
• Online Access: http://hdl.handle.net/10356/11473
• Institution: Nanyang Technological University

Investigate consumers' perceptions of five brand name strategies for the service industry.